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Building A Personal Brand

Building A Personal Brand

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Im a irrational reductionist. I want to learn the inner workings of existance and create my own life.


Personal brand is really about discovering who you truly are by being vulnerable and self-aware. Some people will relate to you and will be pulled towards you, feeling connected to your persona, ways of thinking, etc — even admiring your openness. Leaning into your haters gives you more power. Staying vulnerable is a risk we have to take if we want to experience meaningful connection. We show society the 95% of us but hide the 5% that we are afraid to share with the world.

How do you describle yourself? The complexity is the enemy of comprehension, retention and execution. You want to create something that other people can tell the story for you without you being in the room. That’s how you know your story is really good. Your superpower is you two word brand. Lets think of Marvel’s Spider-man, his super power is wall climbing and his personal problem is being a teenager.

Cities tell a lot about you. Where are you from? Where do you live now? What does this city say about you?

Your complaint can become your calling. You name your enemy and now you havin For example, the brand of Andrew Tate is The Matrix: anyone that doesn’t believe in him is apart of the matrix. You want to galvanize your community. Pick a fight, define your purpose. We’re in the business to end what idea?

If you keep making the same mistake long enough, it becomes your style.

“In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” - Thomas L.Friedman. E.g., Moores Law or Newton’s Law of Motion.

Weak is storng. Perfect is boring. Real is relatable. Stop selling, start serving. Complexity is the enemy. Adversity is an ally.

The meaning of life is to find your gift. The purpose of life is to give it away. You are the gift…

When everyone is doing this, don’t do that, do the other thing. When everyone zigs, you zag. All you need to do to stand out is by doing the opposite of what people are doing. It’s refreshing.

A negative word like “I’m a people pleasure” can be transformed into being a positive “I’m a proud people pleasure”. Then people wonder what the story is behind this. This two word brand becomes a lens in which you can tell stories. If you’re product without a story (you’re definitely a product) then you are a commodity (easily replaced). Some people are looking for this kind of person and wants to join his tribe, his community. People want to be apart of what you’re got going on. In a world full of lies, being truthful is seen as crazy.

A story in which people relate to you is in the flaws and imperfections. Without these, you just fit in. We admire people more for their struggles rather than their success. Your life is like the internet, it’s vast. When you have your two word brand you can then google the best results and give the top 25 stories. These turns into talks, books, content.

Every thought you have, you should try to disprove it. It only takes 1 crack to destroy the theorum.

People are looking for permission rather than the answer.

If you are doing something for validation, praise or approval, it isn’t true vulnerabillity and comes off as disingenuous and inauthentic. If you’re not uncomfortable, you gotta dig a lil deeper.

People who are super aligned with what they want to do are usually really happy and quite a few of them end up very wealthy.


Questions To Yourself

How do most people see you? How would they describe your personality? What you do? (Keep it simple/clear): _______

But, what they don’t know is that you struggle with…(shadow/trigger strong emotional reaction): _______

What lesson did you learn from your shadow word? How did you overcome this? How did it make you stronger? _______

Reclaim your identity exercise 1: Shadow word + Transformer: ________, e.g. “I’m a proud people pleaser” or “Attention Broke-her”

What would the naysayers, cynics, your most critical trolls accuse you of?

Who shaped your thinking, vlaues and beliefs? What did you learn from them? How did you initially resist?

What assumptions do people have about the people in the city you live in? Common sterotypes. How can you incorporate this into your storytelling?

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